The worldwide healthcare market is influenced by a number of demographic trends, including the following:
- Growing and Aging Population: The U.S. Census Bureau predicts that the majority of the U.S. “baby boom” population (28% of the total U.S. population) will begin to turn 65 between 2010 and 2020.
- Consumer expectations for improved healthcare are increasing in both developed and developing countries.
- Reimbursement and coverage of medical expenses by insurances companies and employers are on the decline—customers/patients have to contribute more money.
- Technology is giving rise to new clinical therapies, which in turn are addressing more and more medical ailments and aiding in earlier diagnosis and prevention of diseases.